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    <title>AI for Google Ads: Make Decisions on Profit, Not Reported ROAS</title>
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    <description>How to use AI for Google Ads the right way: strip out brand traffic, cut wasted search terms, check tracking and scale budgets in safe steps you approve.</description>
    <category>Ad economics</category>
    <pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate>
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    <title>Agency, In-House or AI? Which Marketing Setup Fits You</title>
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    <description>Not sure whether to hire an agency, a marketer or use AI? Take the 2-minute quiz to find the marketing setup that fits your stage, budget and time.</description>
    <category>Growth strategy</category>
    <pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate>
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    <title>Break-Even ROAS: How to Calculate It (Free Calculator)</title>
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    <description>Learn the break-even ROAS formula, the costs most founders forget, and how to set a target ROAS that actually makes a profit. Free calculator included.</description>
    <category>Ad economics</category>
    <pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate>
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    <title>Social Media Content Calendar: Free Template + 30 Post Ideas</title>
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    <description>Plan a month of social posts in one afternoon. Free content calendar template, a simple posting mix, and 30 post ideas for small businesses.</description>
    <category>Social media</category>
    <pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate>
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