Continuous account watch
Meta and Google checked on a schedule so problems surface in hours, not at the end of the month.
Automations
Automation that prepares the work, not one that runs off with it.
Rules watch your accounts around the clock, run health checks and queue decisions in the same Scale / Iterate / Fix / Watch language. What they never do is act outside the guardrails you set.
Approval-first by design: Meta ads are created paused, Google applying is opt-in and budget-only, and every action is permission-gated and logged.
AutomationsApproval-first · guardrails on
Budget step-up
7 days above break-even ROAS
One step, max +15%, 7-day freeze
ScalePending approvalFatigue watch
Frequency up, CTR down 20%
Drafts a refresh, never edits live copy
IterateRunningSearch-term waste
Spend, no conversions, 14 days
Builds a negative list for approval
FixPending approvalTracking health
Pixel or conversion signal drops
Blocks scaling until it is fixed
WatchPaused
Approve 2 Pause rule Failures surface in the log
Illustrative automation board — demo figures
The story
How it actually works.
1
Monitoring is the job
Rules run the checks you would run daily — pacing, fatigue, waste, tracking health — and only raise what crosses a real threshold.
2
Output is a decision, not a change
Each trigger produces a pending decision with its evidence and a suggested move, waiting in your queue.
3
Guardrails are explicit
Step size, freeze windows, spend ceilings and which platforms may be touched at all — set once, enforced every run.
4
Nothing hides
Every run, approval and failure is logged, so you can see what fired, what changed and what did not.
Today4 moves waiting on you
Revenue
$18,420
+12% vs last week
Spend
$6,180
+4% vs last week
Blended ROAS
2.98×
−0.2× vs last week
- ScaleApprove
Proof angle held above break-even all week
Meta · Prospecting · ROAS 3.4× vs 2.1× break-even
- IterateApprove
UGC hook v2 is losing click-through
Meta · Broad · CTR −24%, frequency 3.1
- FixApprove
Non-buying queries taking search spend
Google · Search · 38 terms, no conversions
- WatchApprove
New angle is still too early to call
Meta · Testing · 2 days, 9 conversions
Illustrative approval queue — demo figures
What you get
Built for the work, not for the demo.
Pending decision queue
Everything a rule finds arrives as an approvable item with evidence attached.
Guardrails you set
Step limits, freeze windows and permissions that constrain what any rule is allowed to propose or apply.
Health checks
Tracking, pixel signal and connection status verified before anything scales.
Failures surfaced
A failed sync or rejected write is reported, not silently swallowed.
Full activity log
A timestamped record of every run, approval and applied change.
What that means for you
Outcomes you actually feel.
- The daily account read happens whether or not you have time for it.
- Scaling that respects learning periods because freezes are enforced, not remembered.
- No surprise spend: nothing applies outside the limits you set.
- An audit trail you can hand to a client or a finance lead.
- Fewer tabs, fewer manual checks, same control.
FAQ
Quick answers.
Can automations spend my money?
Not on Meta — new ads are created paused. On Google, applying is off by default and limited to budgets within your clamped steps.
What if a rule gets it wrong?
You see the decision before it acts. Dismiss it and the dismissal sticks.
Can I turn everything off?
Yes. Rules can be paused individually or as a whole, at any time.
Automation with the handbrake designed in.
Set the guardrails once and let the checks run without giving up the wheel.