Strategy-aligned calendar
Weeks of posts planned against the same concepts and angles your ads run on.
Content + Social
Turn your ad strategy into a month of content.
Every post is mapped to your brand voice, product, persona, funnel stage and offer angle, and to what your ads are already teaching you. Plan weeks ahead, schedule in one place, then measure what worked back into the strategy.
Ace drafts posts and replies. A human approves before anything publishes or is sent. Nothing posts or replies on your behalf unattended.
Content calendar · Week 2Generated from Brand + Plan
InstagramFacebookTikTokLinkedIn
- MonScheduled
Instagram · Reel
Busy parentTop funnel - TueReady
Facebook · Carousel
Value seekerMid funnel - ThuDraft
Instagram · Static + proof
ScepticMid funnel - FriScheduled
TikTok · Founder story
First-time buyerBottom funnel
Posts are drafted and scheduled for you to review before anything goes out.
Illustrative content calendar — demo labels
The story
How it actually works.
1
Start with Brand and Plan
Concepts, personas, funnel phase, proof points and offer angles are already written down. Content starts from that, not from a blank page.
2
Generate a calendar, not ideas
Weeks of posts, captions and creative briefs at once, each tied to a persona, a funnel stage and a concept your ads are testing.
3
Schedule and manage in one place
Channel, status and calendar views with a draft → ready → scheduled → published flow, so approvals happen before anything goes out.
4
Learn from performance
Hooks, topics, formats and personas that earn reach, clicks and comments are marked Scale, Iterate, Fix or Watch, and feed back into ads and Plan.
5
Turn comments into strategy
Objections, questions, praise and buying signals become replies, content briefs, landing page sections and new ad angles.
Social inbox12 to triage
14219
14219
- CommenterQuestionHigh
Does this ship to NZ?
Suggested reply, ready for you to send
- CommenterPositiveLow
Arrived in two days, obsessed 🙌
Suggested reply, ready for you to send
- CommenterNeeds careUrgent
Ordered last week, still nothing?
Suggested reply, ready for you to send
Replies are drafted for a human to approve. Nothing auto-replies.
Illustrative comment inbox — demo figures
What you get
Built for the work, not for the demo.
Persona + funnel mapping
Every post carries the persona it speaks to and the funnel stage it serves.
Brand-safe captions
Written in your brand voice with your real product facts and claim rules.
Creative brief generation
Each post comes with a brief a designer, editor or Creative can act on.
Scheduled publishing queue
Draft, ready, scheduled, published — with a human approval step before send.
Facebook + Instagram inbox
Ad and organic comments in one queue, labelled objection, question, praise or buying signal.
AI reply drafts with approval
A reply in your voice waits for you to send, edit or skip it.
Content analytics tied to ad learnings
What performs organically becomes evidence for the next ad angle, and the reverse.
What that means for you
Outcomes you actually feel.
- Weeks or months of content planned in a sitting, not a workshop.
- Fewer blank-page content sessions — the concepts are already there.
- More consistent brand messaging across ads and organic.
- Organic content that supports the ad strategy instead of running beside it.
- Comments and content analytics feeding the next ad and the next post.
FAQ
Quick answers.
Does it post or reply on its own?
No. Posts and replies are drafted and scheduled, and a human approves before anything goes out.
How is this different from a generic scheduler?
A scheduler holds whatever you type. Here the calendar is generated from your brand, personas, funnel stages and the angles your ads are already testing.
Which accounts are supported?
Facebook Pages and connected Instagram business accounts, for both ad and organic comments.
Can it hide or delete comments?
Moderation stays in your hands. The inbox surfaces and prioritises; you decide.
Your organic content should follow the same strategy as your ads.
Plan it from your concepts, schedule it in one place, and let what performs decide what comes next.