Briefs from your plan
Angle, persona, objection and proof carried straight into the brief, so copy argues the right thing.
Creative
Iterate from evidence, not from a blank page.
Winners get refreshed before they fatigue, weak hooks get one deliberate change, and objections from your comments become the next angle. Every version shows what was protected, what changed and why.
Generated creative is a draft until you approve it, and approved ads still land in Meta paused.
Creative iterationOne change per test
UGC
Winner · live
Social proof
New hook · paused
Offer
New visual · paused
Comparison
Retired
Illustrative creative board — demo figures
The story
How it actually works.
1
Change one thing on purpose
An iteration protects what earned the result and changes the single element under test, so the read stays clean.
2
Refresh winners before they die
Fatigue signals trigger a refresh of the same angle rather than a panic rebuild of the whole concept.
3
Comments become creative
Repeated objections and questions from your social inbox turn into hooks, headlines and new angles.
4
More output, same production budget
Statics, variations, hooks and scripts are produced in-house from your own brand context, so volume stops being a cost decision.
Social inbox12 to triage
14219
14219
- CommenterQuestionHigh
Does this ship to NZ?
Suggested reply, ready for you to send
- CommenterPositiveLow
Arrived in two days, obsessed 🙌
Suggested reply, ready for you to send
- CommenterNeeds careUrgent
Ordered last week, still nothing?
Suggested reply, ready for you to send
Replies are drafted for a human to approve. Nothing auto-replies.
Illustrative comment-to-angle flow — demo figures
What you get
Built for the work, not for the demo.
Statics and carousels
On-brand images and multi-slide sequences built around a single narrative arc.
Video and UGC scripts
Hook, scene and script structure ready to shoot or generate, tuned to the angle being tested.
Winner refresh
Same angle, new execution, generated when fatigue shows rather than after the CPA moves.
Protected / changed / why
A side-by-side of every iteration, so you always know what the test is actually measuring.
Version history
Every generation kept, so you can go back to the version that worked.
What that means for you
Outcomes you actually feel.
- More creative in market without a bigger production cycle.
- Clean reads, because iterations change one thing at a time.
- Winners refreshed early instead of run into the ground.
- Objections answered in the ad, using the words customers used.
- Copy and visuals that stay on-brand because they start from Brand.
FAQ
Quick answers.
Can I use my own images?
Yes. Upload assets and they are used alongside generated ones, tagged so they are easy to reuse.
Does it just make random variations?
No. Each iteration is tied to a signal — fatigue, an objection, or a losing hook — and states what it changed.
Does approved creative go live automatically?
It is pushed to Meta paused. You unpause when you are ready.
Make the next ad the smart one.
Start from what already earned attention and change one thing.