Articles

Practical guides on ads, social media and marketing economics for growing businesses.

AI for Google Ads: Make Decisions on Profit, Not Reported ROAS

How to use AI for Google Ads the right way: strip out brand traffic, cut wasted search terms, check tracking and scale budgets in safe steps you approve.

7 min read

Growth strategy

Agency, In-House or AI? Which Marketing Setup Fits You

Not sure whether to hire an agency, a marketer or use AI? Take the 2-minute quiz to find the marketing setup that fits your stage, budget and time.

7 min read Ad economics

Break-Even ROAS: How to Calculate It (Free Calculator)

Learn the break-even ROAS formula, the costs most founders forget, and how to set a target ROAS that actually makes a profit. Free calculator included.

8 min read Social media

Social Media Content Calendar: Free Template + 30 Post Ideas

Plan a month of social posts in one afternoon. Free content calendar template, a simple posting mix, and 30 post ideas for small businesses.

9 min read