Period-on-period direction
Revenue, spend and blended ROAS with the change against the previous period.
Today
One screen. What changed, and what to approve today.
Revenue and spend direction at the top, the calls that need you underneath, each one with its evidence and a link straight to the campaign or ad it refers to.
Approve, discuss or dismiss. Nothing in the queue acts on your account until you say so.
Today4 moves waiting on you
Revenue
$18,420
+12% vs last week
Spend
$6,180
+4% vs last week
Blended ROAS
2.98×
−0.2× vs last week
- ScaleApprove
Proof angle held above break-even all week
Meta · Prospecting · ROAS 3.4× vs 2.1× break-even
- IterateApprove
UGC hook v2 is losing click-through
Meta · Broad · CTR −24%, frequency 3.1
- FixApprove
Non-buying queries taking search spend
Google · Search · 38 terms, no conversions
- WatchApprove
New angle is still too early to call
Meta · Testing · 2 days, 9 conversions
Illustrative daily cockpit — demo figures, not performance claims
The story
How it actually works.
1
Direction before detail
Revenue, spend and blended ROAS against the previous period, so you know the shape of the week before you read a single row.
2
Only what needs you
Steady accounts produce a short list. A noisy day produces a longer one. The queue reflects reality, not a fixed dashboard.
3
Evidence on every row
The number that triggered the call, the window it covers and the ad or campaign behind it — one click away.
4
Meta and Google, one language
Both platforms speak Scale, Iterate, Fix and Watch here, so you are not switching mental models mid-review.
Ads workspaceLast 7 days
Campaign / adSpendROASCPACall
- $1,8403.4×$29Scale
Prospecting · Proof angle
Ad set$120 → $138
- $9202.6×$34Watch
Retargeting · Offer
Ad$60 hold
- $1,1201.9×$48Iterate
Broad · UGC hook v2
Ad$80 hold
- $6400.8×$96Fix
Cold · Comparison
Ad$45 → $0
New ads are created pausedApprove moves
Illustrative campaign detail behind a decision — demo figures
What you get
Built for the work, not for the demo.
Approval queue
Every open decision in one list, with approve, discuss and dismiss on each.
Traffic-light verdicts
Scale, Iterate, Fix and Watch, applied consistently across both platforms.
Clickable references
Each call links to the campaign, ad set or ad it is about, with the creative attached.
Platform chips
Meta and Google labelled on every figure, so nothing is silently blended.
Timing awareness
How long since the last budget change, so scaling does not restart the learning period.
What that means for you
Outcomes you actually feel.
- A five-minute morning review instead of an hour across two ad managers.
- Confidence that nothing important is sitting unseen in an account.
- Decisions you can explain, because the evidence travels with them.
- A dismissal that sticks, so the same rejected idea does not come back tomorrow.
- One vocabulary for the whole account, whatever platform it lives on.
FAQ
Quick answers.
What if there is nothing to do?
Then the list is short and says so. A quiet account is a valid answer.
Does approving change my account immediately?
On Meta, new ads are created paused. On Google, only opted-in budget moves apply, within clamped steps.
Can I discuss a call before approving?
Yes. Open it with Ace and ask why, then approve or dismiss with the context in front of you.
Start the day knowing the next move.
One screen, the evidence, and three buttons.