Angle lanes per persona
A structured set of angles for each buyer, with duplicates and already-covered ground filtered out.
Plan
Every ad should have a hypothesis.
Plan turns your brand context into a testing roadmap: which personas, which angles, which funnel stage, what you expect to learn, and what to create next when the signal lands.
Plans are yours to edit. Nothing is launched from a plan without you approving the creative and the push.
Plan board · persona × angleGaps become briefs
ProblemProofOfferCompare
First-time buyerWinnerTestingGapGap
Repeat customerTestingWinnerWinnerGap
Gift shopperGapGapTestingGap
Empty squares become concept briefs on the testing roadmap.
Illustrative planning board — demo figures
The story
How it actually works.
1
Persona × angle, not a content calendar
Angles are generated per persona and mapped to a funnel role, so testing covers the message space instead of repeating one idea.
2
Hypothesis → test → signal → next move
Each lane states what you expect, what would prove it, and what happens either way. No orphan tests.
3
Sequenced, not dumped
The roadmap says what to test first based on evidence coverage and spend, so a small budget still learns something.
4
Straight into creative
An approved angle carries its proof points and objections into the brief, so the creative argues the right thing.
Creative iterationOne change per test
UGC
Winner · live
Social proof
New hook · paused
Offer
New visual · paused
Comparison
Retired
Illustrative angle-to-creative handoff — demo figures
What you get
Built for the work, not for the demo.
Funnel roles
Top, middle and bottom intent labelled, so cold prospecting and retargeting stop competing on the same message.
Testing roadmap
What to run first, what evidence would settle it, and what to try next in each direction.
Concepts with proof
Each concept carries the objection it answers and the proof point it leans on.
Signal feeds back
Results update coverage, so the next plan avoids re-running what has already been answered.
Shareable roadmap
A plan a client or a team lead can read without a translation layer.
What that means for you
Outcomes you actually feel.
- Testing that covers the message space instead of five variants of one idea.
- Faster reads, because each test knows what would prove or kill it.
- Creative briefs that inherit the angle, objection and proof automatically.
- A clear answer to "what are we testing next week?" without a workshop.
- Coverage tracked, so budget is not spent re-learning old lessons.
FAQ
Quick answers.
Do I have to use the whole plan?
No. Approve the lanes you like, edit the rest, ignore the ones that do not fit.
How many angles per persona?
A focused set per persona, deliberately capped so the roadmap stays runnable on a real budget.
Does it know what I have already tested?
Yes. Existing campaign coverage is read first, so suggestions skip ground you have already covered.
Stop guessing what to test next.
Build a roadmap from your own brand context in a few minutes.