Margin and break-even
AOV, contribution margin and break-even ROAS derived from your real product and order data.
Brand
Decisions are only as good as what the model knows about you.
Brand holds your products, margins, AOV, proof, voice, restrictions and personas, then works out your break-even ROAS. Every call downstream is measured against that, not against a platform's spend target.
Your economics stay yours. Nothing about your margins is shared with the ad platforms.
Brand & economicsUsed by every call
AOV
$74
Margin
62%
Break-even ROAS
2.4×
Positioning: One sentence everything is written against
Personas: 4 audiences with the angles that work on each
Proof library: Claims you can make, and the ones you cannot
Illustrative brand profile — demo figures
The story
How it actually works.
1
The economics come first
AOV, contribution margin and break-even ROAS turn a vague "good ROAS" into a line your account either clears or does not.
2
Why platform prompts are conflicted
Platforms are optimised toward more spend. They do not hold your cost of goods, your shipping, or the offer you cannot repeat. Brand does.
3
Proof and voice, not vibes
Real product detail, claims you can support and language you actually use — so generated creative sounds like the business, not like a template.
4
Restrictions respected
Claims you must not make, categories you avoid and compliance limits are carried into every brief and every recommendation.
Plan board · persona × angleGaps become briefs
ProblemProofOfferCompare
First-time buyerWinnerTestingGapGap
Repeat customerTestingWinnerWinnerGap
Gift shopperGapGapTestingGap
Empty squares become concept briefs on the testing roadmap.
Illustrative persona and angle board — demo figures
What you get
Built for the work, not for the demo.
Product library
Products, prices, bundles and hero SKUs, kept current so briefs reference what you actually sell.
Personas
Who buys, what they object to, and what finally convinces them — reused across plan and creative.
Proof points
Reviews, results and credentials captured once, then pulled into copy where they carry weight.
Voice profile
Trained on your own samples, so generated copy reads like you wrote it on a good day.
Restrictions
Off-limits claims and categories enforced in every brief, not remembered case by case.
What that means for you
Outcomes you actually feel.
- A break-even line every scale and pause call is measured against.
- Recommendations that account for your costs, not just platform ROAS.
- Creative that references real products, real proof and your own language.
- Fewer compliance re-writes, because restrictions are applied up front.
- One source of context shared by Plan, Creative, Meta and Google.
FAQ
Quick answers.
Where does the data come from?
A scan of your site, your product catalogue, connected store data where available, and anything you add or correct yourself.
Can I correct what it learned?
Yes. Everything in Brand is editable, and edits flow straight into the next plan, brief and recommendation.
What if I do not know my margin?
Start with an estimate. Calls that depend on margin say so, and sharpen as soon as the real number is in.
Give the model the business before you give it the budget.
A scan takes about a minute and everything after it gets sharper.