Whole account, read daily
Campaign health, pacing, conversion quality and wasted spend, ranked with the evidence behind each call.
Works with Google AdsAn independent command center, not another Google table.
Reported ROAS flatters brand traffic. Ace separates it out, shows what the account really earned, and ranks the moves worth making before anything touches your budgets.
Google is planning-first by default. Applying budget moves is opt-in, budget-only, permission-gated and always approval-first.
Search performanceAnalysis only
- best [category] for beginners$2129 convScale
- [category] near me open now$1183 convWatch
- free [category] template pdf$960 convFix
- [brand] discount code$645 convScale
Budget pacingCapped 4 days this week
Step 1 of 4 · raise daily budget 15%Needs approval
Guarded steps, spaced to protect learning. Nothing changes until you say so.
Illustrative search performance — demo figures, not performance claims
The story
How it actually works.
1
Ex-brand ROAS is the honest number
People searching your name were already coming. Strip them out and you see what the account actually bought you.
2
Waste before growth
Non-buying search terms, duplicate coverage and leaking campaigns are handed to you as an exact negative list first.
3
Headroom, then a ladder
Where budget is genuinely capped, the raise is stepped and clamped, with a freeze between steps so bidding does not restart.
4
Tracking checked before scaling
If conversion signal looks broken, scaling is blocked and the fix is surfaced instead of spending into the dark.
AutomationsApproval-first · guardrails on
Budget step-up
7 days above break-even ROAS
One step, max +15%, 7-day freeze
ScalePending approvalFatigue watch
Frequency up, CTR down 20%
Drafts a refresh, never edits live copy
IterateRunningSearch-term waste
Spend, no conversions, 14 days
Builds a negative list for approval
FixPending approvalTracking health
Pixel or conversion signal drops
Blocks scaling until it is fixed
WatchPaused
Approve 2 Pause rule Failures surface in the log
Illustrative guardrails — demo figures
What you get
Built for the work, not for the demo.
Search-term clean-up
Low-intent queries absorbing spend, with the exact negative list — and the winners worth expanding.
Guarded budget ladder
Raises step up in clamped increments with a freeze between steps, so learning is not reset by repeated edits.
Google's own prompts, graded
Each platform suggestion is scored against your numbers and either backed with a reason or set aside.
One vocabulary with Meta
Scale, Iterate, Fix and Watch mean the same thing on both platforms, so one queue covers both.
Permission-gated writes
Applying is off until you switch it on, limited to budgets, and logged with the evidence behind every change.
What that means for you
Outcomes you actually feel.
- A number you can trust: reported ROAS separated from ex-brand ROAS.
- Waste removed first, with the exact terms to negate.
- Budget raises that respect the learning period instead of restarting it.
- A decision log you can still explain weeks later.
- Evidence thresholds, so you are never chasing three clicks of noise.
FAQ
Quick answers.
Can Ace change my Google account on its own?
Only if you switch guarded applying on. It is off by default, limited to budgets, and every move is approval-first.
Why do some moves not appear?
Evidence thresholds. A move needs enough clicks, spend and days behind it before it is worth your attention.
What happens when I approve a budget move?
It is applied within the clamped step, recorded in the log with its evidence, and frozen from further raises for the guard window.
Find out what your Google account really earned.
Run the analysis, read the ex-brand number, decide what moves.