Know what to do today
Today puts yesterday, your targets and the open decisions on one screen, in plain language. No column building, no attribution rabbit holes, no specialist vocabulary required.
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For founders & business owners
Steer your ads with confidence, without becoming a media buyer.
You should not need to learn Ads Manager to know if your ads are making money. Open Today, see where yesterday landed against your own break-even numbers, and approve or reject the move in plain English. Nothing spends until you say so.
Free to start. No card required.
New Meta ads created PAUSED Google is analysis only
Blended ROAS
2.8×
Above break-even
CPA
$34
Target $32
Spend yesterday
$1,240
Within daily cap
Waiting on you
3
Paused, needs approval
Open decisionsApprove · Discuss · Dismiss
- ScaleMetaProspecting | Founder Story
7 days above break-even ROAS with stable CPA. Budget headroom available.
Approve a 20% budget step
- FixMetaRetargeting | Offer 20%
CPA drifted past target for three consecutive days on flat volume.
Review and pause the losing ad
- WatchGoogleBrand search | Exact
Analysis only. Not enough clicks yet to call the change.
Keep on the local plan
Illustrative UI example
What changes for you
Clarity and control, in the time you actually have
Profit, not vanity ROAS
Brand holds your AOV, COGS and margin, so break-even ROAS is yours. Scale and kill calls reflect what actually makes money, not what looks good in a screenshot.
Control stays with you
New Meta ads are created paused in your own ad account. You approve before anything spends, and every approval is recorded in Activity.
Google without the risk
Nothing changes in your account without your approval. Google analysis is read-only; budget moves are opt-in and approval-first.
Why it feels different
The judgment of a buyer, the safety of an owner
01
Every call has a reason attached
Each Scale, Iterate, Fix or Watch verdict carries the evidence behind it, so you can sanity-check a recommendation instead of trusting a black box.
02
Ask anything, get an answer
Ace explains what changed, why it matters and what it suggests, in the same plain language, whenever you want more than the summary.
03
Quiet loss gets caught early
Fix decisions surface spend drifting below break-even while it is still small, not after a month of quiet waste you never saw.
Inside the operating system
The important calls, without living in ads manager.
Illustrative product view — not customer data
Signal
ROAS 3.4× against a 2.4× break-even, seven days steady
Ace reads it
Winner is holding above margin, headroom in the budget
Verdict
Scale, one guarded step
You approve
The move goes out. Nothing before that.
How it runs
One loop, repeated every day
Meta moves are created paused for your approval. Google analysis is read-only; budget moves are opt-in and approval-first.
- 1
Connect Meta and Google
- 2
Ace reads the account
- 3
Scale · Iterate · Fix · Watch
- 4
Approve PAUSED Meta moves
- 5
Results feed the next call
What you see
Ads you can look at, not just line items
Creative produces variants against your real products and angles. Each one carries its own primary text, headline and call to action, and lands in Meta paused until you approve it.
OfferBottom
Paused · needs approval
UGCTop
Paused · needs approval
Social proofMid
Approved
Problem to solutionTop
Draft variantIllustrative product output, not customer results
Day to day
Four moments this handles for you
When
You have ten minutes before the day starts.
What the app does
Today opens with a traffic-light read of yesterday, the decisions worth your attention, and the executive brief. You approve, discuss or dismiss and move on.
When
Something is quietly losing money.
What the app does
A Fix decision surfaces with the days, spend and CPA drift behind it, plus the specific ad or ad set to change.
When
A winner deserves more budget.
What the app does
A Scale decision proposes a measured budget step only when the result held against your break-even ROAS, not after one good day.
When
You need fresh creative but no designer.
What the app does
Creative generates on-brand variants of the ad that worked, showing what was protected, what changed and why.
When
You do not know what to post this month.
What the app does
Content + Social builds a calendar from your concepts, personas and funnel stages, writes captions in your voice, schedules them ahead, and shows which topics and hooks resonated — without living in three apps.
Explore the product
The parts you will use most.
Run ads with the confidence of a media buyer, in the time you actually have.
Free to start. No card required.