Audience: personas and angles
Who you're selling to, and the different reasons they buy.
Personas are the types of people who buy from you — their situation, what they want and what stops them. Angles are the different reasons to buy you can lead with (a pain, a desire, proof, how it works, and so on).
In Strategy → Audience, ACE suggests personas from your brand and knowledge. Edit, merge or archive them so they match your real customers.
Good ad testing is mostly testing persona × angle: the same product pitched to a different person, for a different reason. ACE uses your personas and angles everywhere — ads, posts and video — so keep them accurate.
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