Make your first strategy plan with ACE

Open Strategy. It starts like a chat: ACE asks what you're making.

1. Tell ACE your goal in plain words: "Get new customers for our starter kit at under $40 each" or "Fill weekday classes".
2. ACE checks it knows enough (brand, products, economics, audience). If something's missing it will suggest filling it first — you can skip, but results are better if you don't.
3. ACE proposes a plan: who to target, which angles to test, and how to structure campaigns (testing, scaling and retargeting).
4. Push back, change it, ask why. When you're happy, ask ACE to create the ads.
5. Review the drafts it creates in Meta Ads → Drafts before launching.

Plans are saved under Strategy → Plans so you can come back to them.