Build your brand knowledge
The facts, rules and research ACE should always use.
Brand → Knowledge is ACE's memory about your business. Add things like:
- Facts and proof points: awards, reviews, results, certifications.
- Rules: claims you can and can't make, words to avoid, compliance notes for your industry.
- FAQs customers ask, and the answers.
- Research: ACE can research the web or read your site and propose knowledge for you to approve.
ACE keeps this up to date as you work — when it learns something new it proposes an addition rather than silently changing it. Review proposals and accept the ones that are right.
The more specific your knowledge, the more specific (and less generic) your ads and posts will be.
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