Set up your economics
Give ACE your key numbers so it can tell a winning ad from an expensive one.
Most owners don't have these numbers to hand — that's fine. ACE walks you through it.
Open Brand → Economics and chat with ACE on one side while the numbers fill in on the other. You'll cover:
- Average order value (or average sale for services).
- Gross margin after product, shipping and fees.
- Repeat purchase — how often customers come back.
- Lifetime value (LTV) — what a customer is worth over time.
- Target cost per acquisition (CAC) and break-even ROAS — calculated for you.
If a number was wrong, go back and correct it; everything recalculates.
Shopify users: there's a ready-made prompt you can paste into Shopify's assistant to pull most of these numbers at once.
Why it matters: with economics set, ACE judges every ad and campaign against your break-even, shows LTV:CAC where it matters, and only recommends scaling what's actually profitable.
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