Read your Meta performance
What the numbers mean and what ACE's verdicts tell you to do.
Meta Ads → Live shows campaigns, ad sets and ads for the date range in the header. Every number shows its trend against the previous period.
ACE's verdicts on each row tell you what to do:
- Scale — it's beating your target; give it more budget.
- Iterate — it's working but tiring; make fresh versions.
- Fix — it's losing money or broken; change or pause it.
- Watch — too early or borderline; leave it.
- No call yet — not enough data.
Verdicts use your economics (break-even ROAS, target CPA), so set those up first. Frequency rising while cost per result climbs is the classic sign of creative fatigue — ACE flags it for you.
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