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Change and scale budgets safely

One budget panel that knows where the budget lives.

Click any budget value to open the budget panel. Set an amount or scale by a percentage.

  • The panel knows whether the budget sits on the campaign (Advantage campaign budget) or on each ad set, and changes the right one.
  • A readiness check tells you whether it's safe to scale: out of learning, above break-even, enough conversions, enough time since the last change.
  • You see before → after spend, then confirm.

Scale gradually. Big jumps reset Meta's learning and often raise costs.

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